Yevonde Middleto: Life and Colour

Be original or die. Yevonde Middleton The timeless concept of the “Goddess” endures as a symbol of flawless embodiment and noble beauty. Evolving with the times, the term “Goddess” has been adapted to modern jargon like “KOL” and “internet celebrity”. In the realm of social media, tutorials on effortlessly capturing “Goddess Portraits” have become ubiquitous: guiding girls in striking authentically alluring poses and angles, and offering boys universal photography techniques. While we won't delve into the debate on the validity of this trend today, have you ever wondered about the original progenitor of the “Goddess Portrait”? Meet Yevonde Middleto, sometimes described as an eccentric artist, but revered within her profession as Madame Yevonde. In the 1930s, when the norm f...