Sienna Ludbey

“Hot take for the week, my inner girl boss is dead and my ‘snail girl’ era has begun.” One day, Sienna Ludbey shared this revelation with her friend Beci. The term “snail girl” was coined by Sienna Ludbey in an Australian fashion magazine, Fashion Journal. It refers to a cadre of young women who pace themselves, retreat when necessary, and advance in life at their own rhythm. Sienna, a Melbourne native, launched her boutique brand Hello Sisi in 2019. Her affection for Hello Kitty and her nickname, Sisi, inspired the brand's name. At that time, she was working at a coffee shop. Each day after work, she would craft handbags from household items like candy wrappers and old shoe boxes, even creating a bag from an old Nike box which she carried daily. One fortuitous day, she walked i...