Personal Branding

Athletes have the ability to establish their own brands, and it is often perceived by the general public as a step towards commercialization and investment. However, the creation of American track and field athlete Allyson Felix's personal brand, Saysh, was actually born out of a tragic personal experience. Ever since winning the silver medal in the 200-meter race at the 2004 Athens Olympics, Allyson has gone on to achieve an impressive record of 7 gold, 3 silver, and 1 bronze medal in women's track and field events at subsequent Olympics. Despite her remarkable accomplishments, many believed that her career as a professional athlete would be smooth sailing.  However, in 2019, when Allyson became pregnant, her sponsor Nike significantly reduced her endorsement fees, offerin...