Starting from a small shop, NIGO pushed Japanese fashion onto the world stage, expanding his business empire across menswear, womenswear, children’s fashion, cafés, and music labels. Even after facing a significant commercial crisis, he stayed true to himself, creating a new brand and revitalizing his career. Today, let’s dive into three little-known facts about NIGO, the iconic designer who has left an indelible mark on the fashion industry.
Firstly, NIGO’s real name is Tomoaki Nagao. Due to his resemblance to the fashion icon Hiroshi Fujiwara, friends jokingly called him “Fujiwara No. 2.” Over time, they began to call him “NIGO,” a name that sounds similar to “No. 2” in Japanese pronunciation. NIGO loved the name, and it has stuck ever since.
Secondly, NIGO is a ...