Cartier, the jeweller of kings, king of jewellers
In 1902, Edward VII, the Prince of Wales of the United Kingdom, awarded Cartier the prestigious title of official jeweller, an honour that the brand still holds today. During his reign, Edward VII was a passionate devotee of Cartier's design style and reportedly spent a staggering sum of £70,000 (equivalent to several million pounds today) on Cartier jewellery and watches during a trip to Paris.
Initially celebrated for its jewellery designs and sales, Cartier gradually diversified into a brand specialising in watches, leather goods, and perfumes. Renowned for its elegant, luxurious, and high-quality image, Cartier became an iconic jewellery brand of European royalty and nobility. Throughout its centuries-long history, Cartier's clas...